There is no one size fits all when it comes to advertising your business as many factors come into play. Even if your round is full, building a brand and finding new clients doesn’t happen over night and by planning for the inevitable loss of clients; you will be in a good position for client replacement and future growth.
Below is a short list of strategies to consider when promoting your business:
1.) Distribution of flyers – can be a very effective way of targeting the areas you wish to focus on. It allows you to put your name, contact details and services offered right into the hands of home owners. Doing multiple drops over the same areas 6 to 8 weeks apart can have a very positive effect by supporting brand awareness and reminding those considering your services to call and book.
2.) Referrals – is the simplest way of creating a profitable round. People love a discount and by offering a recommend a neighbour service you can end up with a good grouping of properties, very close together saving on both fuel and travel time.
3.) Social Media – is a must in todays society. By creating an easy way for new clients to find you is a necessity. Facebook is widely used by the UK population and is a perfect way of free advertising if it’s used effectively. Encouraging customers to follow your page for updates allows you to target their friends, and promotes your page when they interact with your posts.
4.) Business Image – is important when marketing online. You aren’t yet the face of your business until you meet a new client, so it’s important they feel confident enough to ask for a quote. Many businesses neglect or simple don’t have a website and this has a detrimental effect on their image. Before being asked to enter a property customers want to feel safe and have peace of mind they are dealing with a genuine company. By having a professional website it gives the best impression possible and leaves no doubt in peoples mind who you are, how you operate and what to expect from your company.
5.) Set yourself apart – from others in the business may be the deciding factor for somebody to pick you over a competitor. Understanding how others work and how you can improve upon this can yield positive results. Do many cleaners in your area still only accept cash? Promote your business with easy automatic direct debit payments. Are others missing add on services? Focusing on what can set you apart turns your business from another Window Cleaner, to your customers Window Cleaner.
How ever you decide to market your Window Cleaning business is entirely up to you. But failure to advertise surely is a path to failure.
